This month, we’re gearing up not only for our second birthday at Caroline and Main but for a collaboration with Hatch Cole Home, a brand that offers curated vintage furniture and home decor. It’s run by Capital Region native and creative Lizabeth Cole; a stylist and treasure hunter who is always searching for the best pieces, focusing mainly on items from the mid-century era of the 1950s to the currently trending pieces of 1980s. Everything old is new again.
To get a sneak peak at what’s coming up, we sat down with Lizabeth to talk about what it means to be a creative, why she used to run from that label, and why she’s embracing it now.
Q: You’re a third generation creative, right?
A: Hatch is my paternal grandmother’s maiden name and Cole is my maiden name. So Hatch Cole is an homage to giving into this artistic and creative side that I have. I really protested all of the creativity my whole life. Come to find you cannot fight genetics, but it was sort of genetic. My dad, a retired professional photographer and restoration expert has quite a collection, he then inherited my grandmother’s home that her father had built. It’s filled with his collections, her collections and artwork. She was regionally celebrated painter, potter, weaver and photographer Doris J. Cole. She was also a teacher at Niskayuna High School in the arts. When I went there, after her retirement as a second generation student, people just assumed that I was going to be this amazing photographer and artist. But I was so afraid to be compared. I took mechanical drafting for my art credit because I wanted nothing to do with the art wing. I finally kind of gave in about 10 or 15 years ago while running my own brand strategy firm and worked with clients on the digital media/marketing side. Now, I’ve sort of given in fully with Hatch Cole Home.
Q: How did you start Hatch Cole Home?
A: I’ve always stuck to a vintage modern mix when styling the spaces around me. For 17 years I’ve owned a brand strategy and PR consultancy offering services which help clients open up restaurants, boutiques, hair salons and styling has a lot to do with building a brand. My friends are always saying “I can’t wait to see what you’re doing with that space.” Or “We can’t wait to see what outfit you’re going to wear.” I recently bought a real fixer upper. Part of the therapeutic process was sharing the DIY decor journey on my Instagram and Facebook. People would comment, asking me if the things I owned were for sale, like they wanted to buy the clothes off of my back, but it was the chair out of my living room, or they would message asking to hire me for a design dilemma they faced. In April 2018 I went to Scottsdale to see the Frank Lloyd Wright house, Taliesin West. His theories on apprenticeship and learning by doing without the need for a formal design degree were just so inspiring that I came home and it had a domino effect. I started curating things I couldn’t put in my home, but that I’d found- and began to list them on an Etsy shop and social media. The response to making the curated pieces available has been fantastic. The best part is by thrifting and curating the way that I do for Hatch Cole Home, I have been able to give back over $1,000 to local charitable organizations since April 2018. It happened organically. Then people asked if I would ever have a brick and mortar location.
Q: What do you love about combining some of the vintage pieces you find with newer goods on the market?
A: It’s a great way to balance a budget. It’s okay to mix heirlooms with something new to save money and look chic. I am blessed and cursed with a lot of heirloom pieces. Both sides of my family really care about heirloom pieces and furniture, especially because my great grandfather Landon was a furniture maker. It can be incredibly overwhelming for people to feel like they have to do something with the pieces they inherit. I want to make people feel like they can really use them and not just have them pile up in storage.
Q: What’s inspiring you this season?
A: The summer boho desert vibe and an outdoorsy feel, but in a completely liveable, authentic way that works in almost any home. I have curved wicker pieces—very popular in the new bohemians jungalow aesthetic, which is also here to stay. Customers can take my vintage Coleman cooler that’s in a 1970s “Harvest” yellow, or our Stanley Aladdin Thermos right up to the Adirondacks.
Q: What sort of aesthetic are you bringing to Caroline and Main?
A: I’ve always loved Heidi’s style and I’ve always loved that store. I think that what I’m finding in terms of pieces will blend really well with her new clothing and accessories. We’re going to make a sort of living space so people can see how different vintage and new pieces would work in context. Heidi is so great at curating pieces, but clothing can be one-dimensional. I think that adding these living room spaces is going to feel inviting. It will hopefully make people want to hang out. Another great thing about these pop-ups is they’re going to change almost daily. So it will lend to that fresh feeling- always something new to come and see. The Caroline and Main customer wearing the pieces Heidi curates is the same person whose living room looks like it was created by Hatch Cole Home. I am looking forward to meeting our new customers!